2025 Scarab

Collaborative Visual Identity for refurbished jewelry service Scarab.

Scarab is an online service specializing in revitializing jewelry. In an effort to reduce jewelry waste, Scarab refurbishes pre-loved jewelry and gives the pieces a new life and a new home.


Brand Identity

The logo for Scarab was designed in conjunction with its nomenclature.  

The Scarab is symbolic for rebirth and resurrection; alluding to the sustainability promise and core value of the brands mission: Refurbishing pre-loved jewelry in an effort to keep beloved pieces out of landfills.
Typography was selected to invoke a sense of trust while remaining elegant. 
Gyst presents a luxurious, high-end voice while Gopher portrays a softer, gentler voice to distinguish the brand from other luxury jewelry brands.
I created a launch website prototype that was created in Figma. The launch page of the website takes the viewer through the brand’s mission, values, and inner workings of Scarab’s mission.