Scarab
2025 BRAND IDENTITY
Collaborative Visual Identity for refurbished jewelry service Scarab.
Scarab is an online service specializing in revitializing jewelry. In an effort to reduce jewelry waste, Scarab refurbishes pre-loved jewelry and gives the pieces a new life and a new home.
2025 BRAND IDENTITY
Collaborative Visual Identity for refurbished jewelry service Scarab.
Scarab is an online service specializing in revitializing jewelry. In an effort to reduce jewelry waste, Scarab refurbishes pre-loved jewelry and gives the pieces a new life and a new home.
The Scarab is symbolic for rebirth and resurrection; alluding to the sustainability promise and core value of the brands mission: Refurbishing pre-loved jewelry in an effort to keep beloved pieces out of landfills.
Typography was selected to invoke a sense of trust while remaining elegant.
Gyst presents a luxurious, high-end voice while Gopher portrays a softer, gentler voice to distinguish the brand from other luxury jewelry brands.
I created a launch website prototype that was created in Figma. The launch page of the website takes the viewer through the brand’s mission, values, and inner workings of Scarab’s mission.