2025 Troy’s 105 Diner Rebrand

Native to Boone, North Carolina, Troy’s 105 Diner is a beloved restaurant by students and locals alike. Offering traditional american diner cuisine, Troy’s is a staple in the community that welcomes folks of all ages and transports patrons back in time to the 1950s.


Brand Identity

Striving to keep the retro aesthetic of the brand, I created a logo that utilizes bright colors found in old posters and advertisements. 
The logo was designed with overprint to layer the name and icon effectively and reference the screenprinting process that many vintage posters were created with.
Colors are reminiscent of retro posters and advertisements that bring the brand to life and mimic the energy the physical location brings.
I selected typography that had vintage flair, but a modern voice. 
The body is set in Futura to maintain legibility, while the headers are set in a louder, more decorative typeface to tie back into the distinct aesthetic of the restaurant.