2025 Troy’s 105 Diner Rebrand
Native to Boone, North Carolina, Troy’s 105 Diner is a beloved restaurant by students and locals alike. Offering traditional american diner cuisine, Troy’s is a staple in the community that welcomes folks of all ages and transports patrons back in time to the 1950s.
Brand Identity
The logo was designed with overprint to layer the name and icon effectively and reference the screenprinting process that many vintage posters were created with.
The body is set in Futura to maintain legibility, while the headers are set in a louder, more decorative typeface to tie back into the distinct aesthetic of the restaurant.