Troy's 105 Diner — Mason McCaffety

Troy’s 105 Diner
2025 BRAND IDENTITY

Native to Boone, North Carolina, Troy’s 105 Diner is a beloved restaurant by students and locals alike. Offering traditional american diner cuisine, Troy’s is a staple in the community that welcomes folks of all ages and transports patrons back in time to the 1950s.

Striving to keep the retro aesthetic of the brand, the logo was created using bright colors reminiscent of screenprinting and fluorescent inks often found in older silkscreen print posters.

The logo was designed with a digital overprint in mind. The goal was to effectively reference the screenprinting process that many vintage posters were created with.

Colors are reminiscent of retro posters and advertisements that bring the brand to life and mimic the energy the physical location brings.
Typography was selected based legibility and historical significance. PP Rader and Korolev are legible with distinct characteristics. Futura is the main typeface due to it’s historical significance and legibility, while PP Rader and Korolev were chosen to supplement Futura both physically and idealogically.